9 Tips to Design Outstanding Brochures
Brochures are the unsung heroes of marketing. A professional brochure highlights what your business is all about and what you have to offer. It engages, informs, and compels readers to act. However, brochures work better when they are well-designed. A detailed brochure design makes you stand out and brings limitless marketing possibilities.
Want to grab eyeballs with your brochure? Here are nine tips to nail professional brochure design:
1: Identify your Purpose.
You must define a clear purpose behind your brochure if you wish to make a powerful impact. Brochures are a medium of communication and should represent the purpose accurately.
2: Design for your Customers.
Step into the shoes of your customers for effective corporate brochure design. Highlight their needs and pain points, and try to understand what kind of content and visual appeals to them.
3: Write a Killer Copy.
Craft a compelling copy but make it crisp and concise. Avoid complicated jargon. Use headlines, subheadings, and bullet points to structure the content and make it skim-friendly. Proofread thoroughly because if there is a mistake, people will notice.
If you are new to this, you might wonder: “What is the format of a brochure?”
In a standard brochure, the cover page displays the brand name, logo, and a catchy headline. The inner pages inform readers about your offering, raising interest and desire, and the last page displays a quick CTA and contact info.
4: Use HQ Images That Match:
Content and visuals are the backbones of a brochure. Pick high-resolution images that are relevant and convey the intended message. However, be flexible since your creative elements may need changes or trimming along the way.
5: Choose a Suitable Fold Type.
There are plenty of fold options to choose from. You can opt for a classic Tri-fold or Z-fold, something different like a double gate fold, or go with an entirely unique design.
6: Stay True to your Brand:
Brochures include various elements that coalesce together to deliver a convincing message. When working on a professional brochure design, ensure the visual elements, including the style, font, and colours, are consistent with your branding.
7: Maintain a Reader-Friendly Flow.
A good brochure has a smooth flow that hooks the reader and keeps them engaged from one panel to another. Arrange the elements in a simple, clutter-free, and easy-to-read structure.
8: Include a Call-to-Action (CTA).
A CTA provides readers with a path to follow if they wish to learn more. It can be your contact info, website, social media, QR code, or anything that directs them to your brand. Make the CTA big, bold, and hard to miss.
9: Think Out-of-the-Box.
Experiment with designs to make your brochure unique and memorable. You can check out creative design and print customisations like die cuts, foiling, UV spots, embossing, etc.
How can I design my own brochure?
You can easily create brochures through ready-to-use brochure design templates.
You can find loads of brochure design samples on Microsoft Word, Canva, and InDesign or browse templates uploaded by graphic designers and printing press companies. These pre-designed templates have layouts, fonts, and style elements figured out, making your job easier. Customise to your needs and get printing!
The Bottom Line
You now know everything you need to create that perfect brochure design. After your final design is ready, you must find the right printing company that will do justice to your design in the prints.
At Printery, we have years of experience printing marketing collateral like brochures. We offer a variety of paper stocks, finishes, embellishments, and customizations to help you nail that perfect look. Get in touch to discuss your brochure design ideas and bring your vision to life!
