Who: BASH
Their Industry: Interior Designer
Their Audience: Advertising Agency
Their Challenge: New age design for office interior
Our Solution:
Attractive and eye catching portfolio Impressing the best in their league can be a difficult task. We had a similar experience while creating a portfolio & it’s packaging for BASH who is one of the best interior designers in the industry.
Although printing & packaging bids, proposals, pitch books & portfolios have been our forte. Sometimes one does fall into a trap of repetition of ideas, colours schemes etc.
When BASH approached us to print & package his portfolio for a business pitch. We suggested a video brochure box with a printed copy of his portfolio.The idea was immediately approved. But knowing the client’s client is a very important aspect in production of any bid or pitch document. Ultimately they are the ones to be impressed.
BASH’s client happened to be an advertising company. And the Central Idea was to highlight BASH’s futuristic design and expertise in creating quintessential tech savvy, digital age working space.
Therefore, nothing usual or subtle if used would communicate a strong visual impact. The suggestion of papers came from the client. And we agreed but with a bit of reluctance in the beginning but were completely awed by the outcome. That’s what good designers are all about.
Coming back to paper. The 2 contrasting fluorescent papers used were lime green + electricblue to create a dynamic look.. Vivid fluorescent colours straightaway did the job of grabbing attention & radiating light. To add interactivity to the otherwise minimalist paper box was a high-tech video that played as soon as the box opened. All in all in its entirety the box did look like a gadget for the lack of better word.
X Beauty – E-Commerce Shipping Box
Who: Confidential
Their Industry:E-Commerce Packaging
Their Audience: Develop a durable, branded e-commerce box for online beauty-product orders
Brief
The client, a fast-growing beauty brand, required a bulk production run of e-commerce shipping boxes to support their expanding online business. The design was intentionally minimal, featuring a predominantly black box with a clean white logo on the front. The first run required 10,000 units, with repeat orders expected as sales increased. The focus was on consistency, durability, and premium visual appeal.
Challenges:
- Maintaining color uniformity, especially a consistent deep black tone, across a large print run
- Historic flooding in the UAE caused water-logging in the facility, making printed sheets and raw materials soggy and slow to dry
- The unexpected water damage put the project timeline at serious risk
Solutions
To recover the materials and maintain quality, all printed sheets were run through UV drying machines and industrial dryers to restore them to the correct condition. This allowed production to resume swiftly without compromising print quality, color consistency, or box structure.
Outcome
Despite severe weather conditions and timeline pressures, high-quality black-and-white e-commerce boxes were delivered on time. The client was extremely satisfied with the product and the reliability demonstrated under challenging circumstances, resulting in ongoing repeat orders.
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