Tanagra Luxury Retail
Shopping Bag Collection
Client:
Tanagra Luxury Retail Shopping Bag Collection
Objective:
To produce a range of luxury shopping bags in multiple sizes for Tanagra’s retail outlets, ensuring consistency in branding while accommodating products of varying dimensions.
Brief
Tanagra, a leading homeware and gifting brand with multiple retail outlets, required a premium collection of shopping bags to complement its in-store experience. The bags needed to be produced in small, medium, and large formats to suit different product sizes while maintaining a unified luxury identity. The design called for a consistent brand color across all sizes, gold foiled logo detailing, and premium rope handles. The chosen substrate was Cordenons Natural Evolution White paper, reinforcing the brand’s refined and elegant positioning.
Challenges
- Maintaining exact color consistency across multiple bag sizes and production runs
- Preventing edge cracking during die-cutting and fabrication on premium paper stock
- Ensuring structural durability across different bag dimensions
- Achieving a high-end finish that reflects the brand’s luxury positioning
Solution
To prevent cracking along folds and edges, a varnish coating was applied during the printing process, improving flexibility and durability. Color consistency was tightly controlled using Fogra color calibration standards across each print run. A unified visual direction was established by maintaining a single-tone color palette across all bag sizes. The logo was executed in matte gold foiling to enhance the premium appeal, complemented by specially designed blue rope handles that added a distinctive and elegant contrast.
Outcome
The final collection delivered a cohesive and sophisticated range of luxury shopping bags that aligned perfectly with Tanagra’s brand image. The consistency in color, finish, and detailing across all sizes elevated the in-store experience, resulting in packaging that not only served a functional purpose but also reinforced the brand’s premium positioning.
Ready to redefine your brand experience?
Explore how Printery’s creative solutions can elevate your products into memorable brand statements.
Send Enquiry
Do you have any questions? Fill out the form below, and our team of experts will assist you in learning more about our products and scheduling a demo.
