Who: BASH
Their Industry: Interior Designer
Their Audience: Advertising Agency
Their Challenge: New age design for office interior
Our Solution:
Attractive and eye catching portfolio Impressing the best in their league can be a difficult task. We had a similar experience while creating a portfolio & it’s packaging for BASH who is one of the best interior designers in the industry.
Although printing & packaging bids, proposals, pitch books & portfolios have been our forte. Sometimes one does fall into a trap of repetition of ideas, colours schemes etc.
When BASH approached us to print & package his portfolio for a business pitch. We suggested a video brochure box with a printed copy of his portfolio.The idea was immediately approved. But knowing the client’s client is a very important aspect in production of any bid or pitch document. Ultimately they are the ones to be impressed.
BASH’s client happened to be an advertising company. And the Central Idea was to highlight BASH’s futuristic design and expertise in creating quintessential tech savvy, digital age working space.
Therefore, nothing usual or subtle if used would communicate a strong visual impact. The suggestion of papers came from the client. And we agreed but with a bit of reluctance in the beginning but were completely awed by the outcome. That’s what good designers are all about.
Coming back to paper. The 2 contrasting fluorescent papers used were lime green + electricblue to create a dynamic look.. Vivid fluorescent colours straightaway did the job of grabbing attention & radiating light. To add interactivity to the otherwise minimalist paper box was a high-tech video that played as soon as the box opened. All in all in its entirety the box did look like a gadget for the lack of better word.
Immersive Bid Packaging – Printery Dubai
Client: Leading Global Design, Engineering & Project Management Consultancy
Project: High-Profile Development Bid Packaging
Objective: Proposal Submission for KSA Government Project
Brief:
At Printery Dubai, we thrive on translating bold creative visions into tangible, beautifully crafted experiences. One such project involved a leading global design, engineering, and project management consultancy, pitching for a high-profile development. With stakeholders spread across the UK, UAE, and a third international destination, the challenge was as global as it was ambitious. The design concept aimed to blur the lines between reality and imagination, immersing the viewer into a mystical world. Our task was to create a bid packaging box that wasn’t just visually compelling, but also interactive and transportive. The final piece featured tactile golden textures and mirrored surfaces to evoke a sense of intrigue and luxury. Lifting the first lid triggered an augmented reality experience, simulating a magical entry into an alternate universe. Opening the second lid revealed a flower-like structure blooming open — symbolising the unfolding of the project’s immersive world.
Challenges:
- Coordinating between a UK-based design agency, UAE-based client, and overseas destination.
- Integrating augmented reality into a physical print format with reflective surfaces.
- Ensuring the piece could withstand international shipping while maintaining its luxury finish.
Solution:
We developed a multi-layered bid box with tactile golden textures and mirrored surfaces to evoke luxury and intrigue. The augmented reality experience under the first lid created an immersive entry into the project’s conceptual world, while the flower-like structure under the second lid symbolically revealed the project’s unfolding narrative. Extensive prototyping ensured both durability and functionality during international transport.
Outcome
The final piece was a flawlessly executed presentation box that exceeded client expectations. It successfully combined luxury, interactivity, and storytelling, demonstrating Printery’s capability to bring ambitious and complex creative concepts to life.
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