Who: BASH
Their Industry: Interior Designer
Their Audience: Advertising Agency
Their Challenge: New age design for office interior
Our Solution:
Attractive and eye catching portfolio Impressing the best in their league can be a difficult task. We had a similar experience while creating a portfolio & it’s packaging for BASH who is one of the best interior designers in the industry.
Although printing & packaging bids, proposals, pitch books & portfolios have been our forte. Sometimes one does fall into a trap of repetition of ideas, colours schemes etc.
When BASH approached us to print & package his portfolio for a business pitch. We suggested a video brochure box with a printed copy of his portfolio.The idea was immediately approved. But knowing the client’s client is a very important aspect in production of any bid or pitch document. Ultimately they are the ones to be impressed.
BASH’s client happened to be an advertising company. And the Central Idea was to highlight BASH’s futuristic design and expertise in creating quintessential tech savvy, digital age working space.
Therefore, nothing usual or subtle if used would communicate a strong visual impact. The suggestion of papers came from the client. And we agreed but with a bit of reluctance in the beginning but were completely awed by the outcome. That’s what good designers are all about.
Coming back to paper. The 2 contrasting fluorescent papers used were lime green + electricblue to create a dynamic look.. Vivid fluorescent colours straightaway did the job of grabbing attention & radiating light. To add interactivity to the otherwise minimalist paper box was a high-tech video that played as soon as the box opened. All in all in its entirety the box did look like a gadget for the lack of better word.
Handover Box for Sobha Creek Vista
Who: Sobha Developments
Their Industry: Premium Handover Box for Property Buyers
Their Audience: Create a memorable handover box containing property documents, a welcome message, and a curated gift set
Brief
Sobha Developments required a luxury handover box for buyers of their premium Sobha Creek Vista tower. The box was designed as a rigid A3-sized premium structure to hold a property brochure, property manual, welcome letter, and an essence stick and diffuser set. Crafted using specialty papers, brand-specific colors, intricate dielines, and multi-color embellishments, it was layered to create a refined unboxing experience. The box was wrapped in a hard-case sleeve with a tear-off perforation, allowing buyers to reveal the inner box in an engaging, premium way.
Challenges:
- Material availability: The originally selected specialty substrate was not immediately available.
- Timeline pressure: The project had a tight schedule and involved complex, multi-step production.
- Technical complexity: Creating a precise perforated hard-case sleeve that tears cleanly while maintaining structural integrity posed a significant challenge.
Solutions
Leveraging our strong supplier network, we quickly sourced a high-quality alternative substrate that matched the required aesthetics and performance. Our experienced team followed a structured production methodology, enabling the execution of the multi-layered design, embellishments, and finishing processes within the tight timeline. We engineered the hard-case sleeve with a custom perforated dieline, achieving a smooth tear feature without compromising the premium look or rigidity, adding a standout element to the project.
Outcome
We successfully delivered 800 units of a high-end, beautifully finished handover box that exceeded expectations. The premium unboxing experience delighted homeowners and aligned perfectly with Sobha’s brand standards, leaving a lasting impression on property buyers.
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