Who: BASH
Their Industry: Interior Designer
Their Audience: Advertising Agency
Their Challenge: New age design for office interior
Our Solution:
Attractive and eye catching portfolio Impressing the best in their league can be a difficult task. We had a similar experience while creating a portfolio & it’s packaging for BASH who is one of the best interior designers in the industry.
Although printing & packaging bids, proposals, pitch books & portfolios have been our forte. Sometimes one does fall into a trap of repetition of ideas, colours schemes etc.
When BASH approached us to print & package his portfolio for a business pitch. We suggested a video brochure box with a printed copy of his portfolio.The idea was immediately approved. But knowing the client’s client is a very important aspect in production of any bid or pitch document. Ultimately they are the ones to be impressed.
BASH’s client happened to be an advertising company. And the Central Idea was to highlight BASH’s futuristic design and expertise in creating quintessential tech savvy, digital age working space.
Therefore, nothing usual or subtle if used would communicate a strong visual impact. The suggestion of papers came from the client. And we agreed but with a bit of reluctance in the beginning but were completely awed by the outcome. That’s what good designers are all about.
Coming back to paper. The 2 contrasting fluorescent papers used were lime green + electricblue to create a dynamic look.. Vivid fluorescent colours straightaway did the job of grabbing attention & radiating light. To add interactivity to the otherwise minimalist paper box was a high-tech video that played as soon as the box opened. All in all in its entirety the box did look like a gadget for the lack of better word.
Handover Box for Central Park Towers
Who: Arady Development
Their Industry: Premium Handover Box
Their Audience: Create a high-quality handover box for new commercial office and retail tenants
Brief
Central Park Towers is a premium commercial development in DIFC, featuring 52 floors of office space along with multiple retail podiums. Arady Development required a bespoke handover box to present to companies and retailers upon leasing their units. The box needed to house a parking card, a hard-copy tower manual, and a USB drive containing digital documents. The design had to align with the tower’s upscale brand, feeling premium, professional, and durable.
Challenges:
- Leasing occurs on a rolling basis, requiring small batches rather than one large production run.
- Short-run production increased cost-per-unit, creating budget challenges.
- Maintaining consistent quality, color accuracy, and brand standards across multiple small batches demanded meticulous attention.
Solution
To address the challenges of small-batch production while maintaining premium quality, we transitioned the project to on-demand digital printing. This allowed us to produce each batch flexibly without compromising on finish or brand standards. By using double white ink on a black substrate, we achieved a clean, high-contrast, and professional look consistent across all boxes. Digital production ensured fast turnaround, cost control despite low quantities, consistent color and branding, and eliminated the need for large inventory or storage, delivering a solution perfectly suited to the client’s rolling leasing schedule.
Outcome
We successfully delivered high-quality handover boxes as needed, supporting the client’s leasing schedule without delays. Each box adhered to brand guidelines, maintaining a consistent premium look across all batches. Arady Development was highly satisfied with the flexibility, quality, and reliability, establishing a smooth and scalable long-term solution.
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