Who: BASH
Their Industry: Interior Designer
Their Audience: Advertising Agency
Their Challenge: New age design for office interior
Our Solution:
Attractive and eye catching portfolio Impressing the best in their league can be a difficult task. We had a similar experience while creating a portfolio & it’s packaging for BASH who is one of the best interior designers in the industry.
Although printing & packaging bids, proposals, pitch books & portfolios have been our forte. Sometimes one does fall into a trap of repetition of ideas, colours schemes etc.
When BASH approached us to print & package his portfolio for a business pitch. We suggested a video brochure box with a printed copy of his portfolio.The idea was immediately approved. But knowing the client’s client is a very important aspect in production of any bid or pitch document. Ultimately they are the ones to be impressed.
BASH’s client happened to be an advertising company. And the Central Idea was to highlight BASH’s futuristic design and expertise in creating quintessential tech savvy, digital age working space.
Therefore, nothing usual or subtle if used would communicate a strong visual impact. The suggestion of papers came from the client. And we agreed but with a bit of reluctance in the beginning but were completely awed by the outcome. That’s what good designers are all about.
Coming back to paper. The 2 contrasting fluorescent papers used were lime green + electricblue to create a dynamic look.. Vivid fluorescent colours straightaway did the job of grabbing attention & radiating light. To add interactivity to the otherwise minimalist paper box was a high-tech video that played as soon as the box opened. All in all in its entirety the box did look like a gadget for the lack of better word.
Custom Ramadan Handover Gift Box
Client: Make Up For Ever
Project: Custom Ramadan Handover Gift Box
Objective: To create a luxurious Ramadan gift box designed to house 12 Make Up For Ever products.
Brief
Make Up For Ever approached us to design a rigid gift box in a perfect cube shape, incorporating three internal trays and a top compartment. The structure needed to securely hold 12 products, each placed within precision die-cut foam cavities to ensure protection, organization, and visual appeal.
Challenges
Designing a perfect cube structure while accommodating 12 products across multiple trays
Ensuring structural strength without adding excessive bulk
Achieving precise die-cut foam cavities for products of varying sizes
Maintaining a seamless luxury finish despite the complex internal layout
Solution
Our team explored multiple structural configurations and tray mechanisms to optimize space and balance. Through iterative prototyping, we engineered a rigid box system with three layered trays and a dedicated top compartment, each fitted with custom die-cut foam to securely cradle the products while enhancing presentation.
Outcome
The final Ramadan gift box delivered a premium, well-organized unboxing experience that aligned seamlessly with Make Up For Ever’s brand ethos. The design was well received and went on to become an annual gifting concept, reinforcing brand recall and elevating the customer experience during the festive season.
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