BASH
Interior Design Company
Client:
BASH Interior Design Company
Objective:
To create a premium work portfolio, combining a tactile, printed experience with a powerful digital showcase that reflects their design expertise.
Brief
The client wanted a profile that not only documented their portfolio but also elevated it. As an interior design firm, visual storytelling was critical, making it essential to integrate a digital medium alongside a refined physical format. The goal was to ensure both formats complemented each other while enhancing the overall brand perception.
Challenges
- Integrating video and print without making the experience feel fragmented
- Avoiding excessive moving components that could disrupt usability
- Maintaining a clean, luxurious aesthetic while housing multiple elements
- Ensuring both formats felt cohesive and part of a single narrative
Solution
We designed a luxury, super A3-sized box that housed both the video card and the printed brochure within a structured cavity, ensuring a unified presentation. The box was crafted using Conqueror Magnet stock, known for its smooth, silky matte finish, elevating the tactile experience. Gold embossing and foiling were added to enhance the premium appeal and create a larger-than-life impression.
Inside, the video screen was seamlessly integrated with a built-in stand. As soon as the box is opened, the video plays automatically, showcasing the client’s work in motion through an .avi format. Alongside it, the printed brochure mirrors the same finish and design language, allowing users to engage with both formats fluidly.
Outcome
The final piece delivered a striking, immersive profile that balanced physical craftsmanship with digital storytelling. It not only showcased Bash Hasnef’s portfolio effectively but also reinforced their brand as a leader in high-end, experiential design,leaving a lasting impression on clients and stakeholders.
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